In today’s creator economy, a handful of closed platforms – YouTube, Meta (Facebook/Instagram), TikTok – dominate online video. They have built empires on the content of millions of creators, but at a high cost to those creators’ earnings, autonomy, and creative freedom. Under the status quo, creators are tenants on corporate platforms, paying steep “platform taxes” in revenue share and...
Why video creators must reclaim sovereignty over their channels and audience data The creator economy faces a fundamental architectural flaw: platform dependency creates existential vulnerability. Technical analysis reveals that creators operating on centralized platforms face algorithmic suppression, arbitrary terminations, and complete lack of audience data portability—risks that compound as...
Video creators today face a critical choice in how they build and monetize their following: own your audience through direct channels (email newsletters, personal websites, paid memberships) or leverage third-party platforms like YouTube, TikTok, and Instagram for reach. Each approach comes with distinct trade-offs in earnings, revenue diversity, audience control, and long-term sustainability...