YouTube’s structure and incentives might actually work against you when building a genuine audience.
Is YouTube The Worst Place to Build a Real Audience
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Owning Your Video Audience Is Critical
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Why video creators must reclaim sovereignty over their channels and audience data The creator economy faces a fundamental architectural flaw: platform dependency creates existential vulnerability. Technical analysis reveals that creators operating on centralized platforms face algorithmic suppression, arbitrary terminations, and complete lack of audience data portability—risks that compound as...
Owning Your Audience vs. Relying on Platforms
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Video creators today face a critical choice in how they build and monetize their following: own your audience through direct channels (email newsletters, personal websites, paid memberships) or leverage third-party platforms like YouTube, TikTok, and Instagram for reach. Each approach comes with distinct trade-offs in earnings, revenue diversity, audience control, and long-term sustainability...