YouTube’s structure and incentives might actually work against you when building a genuine audience.
Is YouTube The Worst Place to Build a Real Audience
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Why the World Needs Open Video
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In today’s creator economy, a handful of closed platforms – YouTube, Meta (Facebook/Instagram), TikTok – dominate online video. They have built empires on the content of millions of creators, but at a high cost to those creators’ earnings, autonomy, and creative freedom. Under the status quo, creators are tenants on corporate platforms, paying steep “platform taxes” in revenue share and...
Owning Your Video Audience Is Critical
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Why video creators must reclaim sovereignty over their channels and audience data The creator economy faces a fundamental architectural flaw: platform dependency creates existential vulnerability. Technical analysis reveals that creators operating on centralized platforms face algorithmic suppression, arbitrary terminations, and complete lack of audience data portability—risks that compound as...
Owning Your Audience vs. Relying on Platforms
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Video creators today face a critical choice in how they build and monetize their following: own your audience through direct channels (email newsletters, personal websites, paid memberships) or leverage third-party platforms like YouTube, TikTok, and Instagram for reach. Each approach comes with distinct trade-offs in earnings, revenue diversity, audience control, and long-term sustainability...
Video Platform Censorship
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How Platform Censorship Silences Voices and Why Open Video is the Path to Freedom 1. Introduction: The Double-Edged Sword of Digital Megaphones The rise of online video platforms promised a democratized media landscape, a world where anyone with a story to tell or knowledge to share could reach a global audience. Giants like YouTube, Facebook, and TikTok became the new public squares, vibrant...
Open Video Options
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After extensive research into video hosting platforms that promise creator sovereignty, this analysis examines the current landscape of options for creators and businesses seeking to own their audience and maintain control over their content. The findings reveal a spectrum of solutions, from revolutionary free platforms to enterprise-grade self-hosted options. The sovereignty spectrum: From true...